Your positioning work is complete. Your strategic narrative is agreed.

Next, you'll want to educate your buyer group in a way that ladders up to that narrative. Here are some options.


Narrative-led Insights

What it is

A combination of internal expertise and third-party insight. Think of these as elite case studies. External contributors lend their authority to your agenda.

What you get

  • Editorial narrative built around your proprietary data or research
  • Senior financial audience targeting
  • Board-level positioning and awareness

Timing: 2-4 weeks

  • Three rounds of client review

"In a very short space of time, Nick had nailed the brief and tabled a breadth of bold, insight-led proposals."

— Nick Duxbury, Executive Creative Director, AMV Works


Op-eds

What it is

Subject matter expertise that addresses a buyer's pain point and changes how your brand is perceived. Op-eds are foundational trust builders.

What you get

  • Ghostwritten op-ed in the executive's voice
  • Clear point of view and original argument development

Timing: 2 - 3 weeks

  • Three rounds of client review

"Nick is an accomplished wordsmith, dealing with often quite technically demanding projects and to an extremely high standard. Highly recommended."

— Geoff Spiteri, Director, Global Content, Federated Hermes

Intelligence Hubs

What it is

A home for your original research and expert commentary, and a lever for sustained audience engagement.

What you get

  • Bespoke content platform strategy and architecture
  • Original research and expert commentary pipeline
  • Editorial calendar and distribution strategy
  • Sustained audience engagement framework

Timing: 8-12 weeks

  • Three rounds of client review per output

"Working with Nick has been a fantastic experience. He's incredibly adaptable, always ready to adjust to changing needs and priorities without missing a beat."

— Wendy Tang, Business Director, The Ninety-Niners

Modern White Papers

What it is

A data-led report that is rigorous, readable, mixes in-depth narrative with original artwork, and is built to be distilled across channels.

What you get

  • Research-backed long-form content asset
  • Design-forward layout built for senior B2B audiences
  • Optimised for multi-channel distribution
  • Executive-level positioning

Timing: 4-8 weeks

  • Three rounds of client review

"Thank you for all your hard work this year — the […] concept was just one recent example of the quality you bring."

— Christian Sadler, Managing Editor, Bloomberg Media

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